CHALLENGE
Simplify Shop Your Way Rewards, a multi-store loyalty program, so Members utilize it more often
CREATIVE SOLUTION
Rebrand the program to have a more human-centric approach with less numbers and more Member benefits
Elevate the entire shopping experience with a mobile app (from list-making to checkout)
Update website
Upgrade the VIP program experience with exclusive content and opportunities
RESULTS
Significant increase in new Memberships and rise in reactivation of lapsed Memberships
Use of app increased Points redemption
MY ROLE
Head copywriter for client while at Havas (Chicago)
