Challenge
Coming out of a COVID fog, how does R1 (a revenue cycle management company) make a personal connection with those in healthcare?
Creative solution
Create a moment in someone’s day that makes them feel unique—as if their struggles are heard
Video mailers are not new, but during this time it felt personal for someone who has to be in the office
Leave the impression that R1 is a company who understands the importance of a break during stressful days
Results
This video mailer directly lead to a new multi-million dollar account for R1
My role
As Creative Director at Centerline, I listened to my clients’ challenge and their audience's work environment to come up with the concept of a video mailer. I then directed the video shoot and lead a team of designers to create the impactful personalizations on the mailer itself.
I directed this video for the mailer, featuring R1 SMEs
Walk-through of R1 video mailer - this is the anesthesia version, we also created a mailer for general medicine and emergency room audiences