Challenge
Position Mack Trucks as a total transportation solution for businesses, drivers and dealers. Phew!
Creative solution
As Digital AOR, we’ve created a ton of integrated campaigns; however, the two I’m most proud of are RoadLife and the Mack MD launch.
RoadLife: Collaborated with clients on a docuseries that shines a light on small businesses that use Mack Trucks to get the job done. It had to be entertaining, make a human connection with the Mack brand, and ultimately generate leads.
Mack MD Launch: Created excitement and buzz around Mack’s entrance in the medium duty class of trucks. Our “Built for Growth” campaign positioned the MD as an essential vehicle for small business growth and generated qualified leads for Mack dealers.
Results
RoadLife continues with Season 2! Check out all the episodes.
Mack MD launch won multiple awards, the most recent being a MarCom Platinum statuette.
My role
Creative Lead/Senior Copywriter & Strategist for client while at OX
