Challenge

Overcome prejudice around pre-paid wireless; stand out in an extremely competitive landscape & help people realize the value of switching to Cricket

Creative solution

Be the friendly, transparent option in wireless

Connect online research with in-store shopping experience

Elevate rate plans & add-on features in branded stores

Results

Positive impression of brand increased (per surveys)

Quarter over quarter increase in new customers

Aggressive store opening strategy in 2018 to accommodate for interest & demand

My role

Senior Copywriter for client while at TPN (Chicago)