CHALLENGE

Bring the Cracker Barrel brand into the 21st century while maintaining its country-cookin' roots

CREATIVE SOLUTION

360-degree Handcrafted campaign with a look & feel that's handcrafted just like the food and retail goods

Campaign elements: in-store POP, radio, OOH, TV, digital for a non-digitally savvy audience

RESULTS

+25% increase in foot traffic after OOH overhaul

Significant increase in monthly menu specials and retail sales

MY ROLE

Head copywriter for client while at Havas (Chicago)

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Did you know Cracker Barrel has more billboards across America than any other company?! Truth. My team and I did a lot of writing.

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I worked with multiple artists on their Cracker Barrel albums - helping create the cover art vibe and writing liner notes. Josh Turner is one of the nicest human beings you’ll ever met!