CHALLENGE
Gain new customers and drivers in the competitive freight industry during an economic downturn
CREATIVE SOLUTION
Don't make businesses or drivers go out of their way to get to know Con-way - talk with them where they are most
Campaign elements: print, radio, digital banners, logistics app for customers
RESULTS
Increased long-haul and freight business during tough economic times
Grew driver base by continuing to be a loyal, competitive employer
MY ROLE
Head Copywriter for client while at KG Partners (Portland, Maine)
