Amy Kaufmann

Challenge

As other companies and influencers are going quiet on the mainframe, Broadcom is ready to step up as the industry’s modern mainframe thought-leader and visionary

Creative solution

Put a face to behind-the-scenes technology with a content-focused campaign featuring Broadcom employees

Share unique POVs on topics about the modern mainframe experience, like AI/ML, hybrid cloud, data fabric infrastructure, and more

Integrated campaign that brings to life how Broadcom and their customers’ visions are Bigger Together

Results

We met the Mainframer audience where they were—on the TV they watch, music they listen to, networks they scroll, and sites they turn to for insights

Drove engagement and over 2x website traffic

Overall brand awareness spiked post-campaign with Mainframers seeing Broadcom as the emerging voice of the modern mainframe experience

My role

Creative Director on the Broadcom account while at Centerline—leading our clients and a team of writer, designers, editors, and strategists. I drove the campaign’s tone & voice and look & feel, directed shoots, and worked closely with various clients to craft compelling thought-leadership POVs that, at their core, engage and connect with Mainframers.