CHALLENGE
Take a data protection veteran out of the technical weeds so less tech-savvy clients don’t get scared away
CREATIVE SOLUTION
A new rebrand strategy moved away from technical nuances and towards being an experienced, yet progressive leader
In addition to a dynamic design system and website, we created a short video to introduce the new branding and drive interest in Arcserve
RESULTS
Demand for Arcserve services increased with prospective clients staying on the site longer and requesting more demos
MY ROLE
Creative Lead/Senior Copywriter & Content Strategist for client while at OX